Independence is yours. New faces everywhere. Your excitement is growing. Your heart keeps pounding. Your future awaits...
Frosh Carnival brings together a captive audience of over 100,000 students during frosh week. Frosh Carnival is Ontario's largest University and College trial sampling tradeshow tour.
Each year, hundreds of thousands of U/C students across Ontario and Quebec celebrate frosh week. Events are held to unite students and expose them to campus life.
Students are receptive and look forward to your company's products and services. In fact, 89% of students found trial sampling offered during Frosh Carnival 2013 to be useful.
Typically a major carnival costs thousands of dollars. Our parent company Hart Entertainment owns the amusements and provides the equipment for the tour. Frosh Carnival is safe, fun and alcohol free!
Each amusement is sponsored by a contributing brand, and a promotional tent is placed in close proximity to each activity. This allows for maximum traffic flow, visibility, and trial for your brand. This coveted space allows you to distribute your products and achieve awareness to thousands of targeted students.
Access to captive target audience of approximately 100,000 students
Communicate with your target market in their own backyard
Use this perfect setting for one-to-one interaction
Reach Your Student Demographic: 18-24
Associate your brand with the most exciting time in a young adult's life
Place your product into the hands of students forming long term brand loyalties
Build Brand Awareness, stimulate trial, and build sales
94% of students said they would purchase sampled items in the future
Join us on campus and use either our Frosh Ambassadors or your own brand ambassadors
Benefit from the energetic atmosphere that students experience at the start of university. Aligning your brand with Frosh Carnival will ensure a powerful and positive association for years to come.
We only invite selected corporations on our tour. Category exclusivity can be given to each participating brand.
Frosh Carnival Experience
95% of students said receiving samples added to their Frosh Experience
Intent to Purchase in the Future
94% of students said that they would be more inclined to purchase participating sponsor brands
60% of students who attended Frosh Carnival 2013 were female.
* Data compiled from over 1000 students at 16 campuses during Frosh Carnival 2012
Social networking &
Photo contest from events held on Facebook attracting thousands of students
Frosh Carnival Facebook group will feature your company’s participation at each event
Photos of sponsors will be featured on our Facebook page which is viewed by thousands of students
Access to Frosh Carnival Facebook group database for further promotions
Hart Entertainment Inc. is an event planning company that specializes in amusement rental solutions. With over 1000 unique amusements, Hart Entertainment caters to corporate picnics, holiday parties, team building, marketing initiatives, non-profit, and retail promotions. We also supply games for elementary and high school fun days, University and Colleges, weddings and other unique events.
Our Hart Marketing Group is the marketing arm of Hart Entertainment. HMG specializes in amusements for experiential sampling programs nationally. We do activations for Canadian Tire, Tim Horton’s, Samsung, Toronto Blue Jays, Rogers and many more.