Sampling Program for Ontario College and University Students
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Imagine it's your first day of university or college...

Independence is yours. New faces everywhere. Your excitement is growing. Your heart keeps pounding. Your future awaits...

Welcome to Frosh Week
Frosh Week: A marketer's dream!

Frosh Carnival brings together a captive audience of over 100,000 students during frosh week. Frosh Carnival is Ontario's largest University and College trial sampling tradeshow tour.

Thousands of Students! Amazing brand exposure

Each year, hundreds of thousands of U/C students across Ontario and Quebec celebrate frosh week. Events are held to unite students and expose them to campus life.

300,000 Students!

Students are receptive and look forward to your company's products and services. In fact, 89% of students found trial sampling offered during Frosh Carnival 2013 to be useful.

Why Schools Love Us

Typically a major carnival costs thousands of dollars. Our parent company Hart Entertainment owns the amusements and provides the equipment for the tour. Frosh Carnival is safe, fun and alcohol free!

How it works

Each amusement is sponsored by a contributing brand, and a promotional tent is placed in close proximity to each activity. This allows for maximum traffic flow, visibility, and trial for your brand. This coveted space allows you to distribute your products and achieve awareness to thousands of targeted students.

20 Tier 1 Schools
Campuses are sacred grounds... Benefits:

Exclusive Space:

Access to captive target audience of approximately 100,000 students

Communicate with your target market in their own backyard

Use this perfect setting for one-to-one interaction

Reach Your Student Demographic: 18-24

Associate your brand with the most exciting time in a young adult's life

Place your product into the hands of students forming long term brand loyalties

Build Brand Awareness, stimulate trial, and build sales

94% of students said they would purchase sampled items in the future

Turnkey Execution

Join us on campus and use either our Frosh Ambassadors or your own brand ambassadors

Emotional Marketing

Benefit from the energetic atmosphere that students experience at the start of university. Aligning your brand with Frosh Carnival will ensure a powerful and positive association for years to come.

Brand Exclusivity

We only invite selected corporations on our tour. Category exclusivity can be given to each participating brand.

Frosh Carnival Experience

95% of students said receiving samples added to their Frosh Experience

Intent to Purchase in the Future

94% of students said that they would be more inclined to purchase participating sponsor brands

Gender Demographic

60% of students who attended Frosh Carnival 2013 were female.

* Data compiled from over 1000 students at 16 campuses during Frosh Carnival 2012

Social networking &
web promotion

Photo contest from events held on Facebook attracting thousands of students

Frosh Carnival Facebook group will feature your company’s participation at each event

Photos of sponsors will be featured on our Facebook page which is viewed by thousands of students

Access to Frosh Carnival Facebook group database for further promotions

Hart Entertainment Inc.

Hart Entertainment Inc. is an event planning company that specializes in amusement rental solutions. With over 1000 unique amusements, Hart Entertainment caters to corporate picnics, holiday parties, team building, marketing initiatives, non-profit, and retail promotions. We also supply games for elementary and high school fun days, University and Colleges, weddings and other unique events.

Our Hart Marketing Group is the marketing arm of Hart Entertainment. HMG specializes in amusements for experiential sampling programs nationally. We do activations for Canadian Tire, Tim Horton’s, Samsung, Toronto Blue Jays, Rogers and many more.

For further sponsorship information call:

and contact:

Phil Hart (ext. 215) or

Aly Paisley (ext. 218)

Jamie Sweigman (ext. 210)

General inquiries:

Hart Marketing Group